guiding lights
Located in the lively area of Born, Barcelona.
window display
Guiding lights was initially developed as an academic project for a course in lighting desig. Me and my partner Melkorka Yrrsudottir had the opportunity to design a Christmas window set up for Toni Pons, a traditional Spanish shoe company. We participated in a design competition held by the municipal council of Barcelona and Guiding lights was chosen as the winner, meaning we would develop and build the project and display it in the Toni Pons Barcelona store for the whole month of December.
mediterranean christmas
The concept aims to guide costumers passing through the store to discover Toni Pons shoes through the magic of light. We chose to replace the conventional shoebox with a festive open Christmas box. The warm and inviting glow acts as a guiding light, guiding your eyes towards the product. The burlap fabric covering the box represents the traditional espadrille sole that Toni Pons is known for.
In addition to the Christmas shoebox, we created a large Christmas tree using pieces of fabric covered in plaster. A hidden LED strip creates a grazing light effect on the surface. The tree is designed to represent the textures and materials reminiscent of the Mediterranean region and culture.